Blame it on any number of factors—dry air, wind, sun exposure, excessive cleansing, changes in humidity, alcohol, and smoking. Insufficient water intake may also be a culprit. Even oilier skins become dehydrated if you’re not drinking enough water. All of which can lead to a weakened moisture barrier.

A strong moisture barrier means skin can keep its own moisture in, and keep environmental irritants out. As skin gets older, or is sun damaged, its ability to maintain its natural moisture barrier breaks down.

Drink plenty of water and follow a daily skin care regimen that includes gentle exfoliation. Exfoliation makes it easier for skin to absorb moisturizer and its beneficial ingredients. And moisturize at least twice daily with Moisture Surge. You’ll see fine lines and tightness get replaced by smooth, healthy, glowing skin. If skin feels dry during the day, tap on Moisture Surge over makeup for an instant moisture boost.